Irrespective of your industry operates; customers are your most important asset. Even when your customers are high-end or government institutions, managing those customer relationships is the foundation for growth. Considering the vast competition organizations have to face in securing and retaining customers, it has become necessary to be preemptive in your marketing and other customer centered activities.
A CRM (customer relationship management) solution can help collate and manage all of your customer data, but an integrated CRM solution that is connected across all parts of your business from finance to operations, can do so much more. This is where Microsoft Dynamics 365 really stands out.
Microsoft Dynamics 365 is the most robust integrated CRM solution. Let’s quickly look at some of its benefits.
1. Connected Operations
Microsoft Dynamics 365 is a cloud-based solution that combines both CRM and ERP capabilities into one seamless application. It removes traditional barriers and unites the front office and the back office with a single end-to-end system for managing every aspect of your business. It also covers field operations in a manner that no other CRM solution does.
Leveraging integrated functionality, Dynamics 365 enables organizations to connect their entire business. For example, a manufacturer can connect equipment across their factories, leveraging data from the factory floor to the finance team and across to the customer call center to improve every aspect of their operations.
2. Actionable Insights
We can’t deny the super-competitive nature of business today. As a result, having complete, real-time visibility into all areas of your business can be the difference between success and failure. It isn’t enough to simply collect data, we now have to convert data into actionable insight at great speed.
Microsoft Dynamics 365 comes with built-in business intelligence (BI) and analytics that can seamlessly integrate with your business processes. Using the Power BI, Cortana Intelligence Suite, Azure, and the other tools that Dynamics 365 provides, you get more intuitive reports with more accurate trend analysis; all in a user-friendly dashboard.
This will help you gain instant visibility across the entire business to help drive faster and better business decisions.
3. Improved Sales and Marketing Capabilities
Empowered with a complete view of clients and prospects, Dynamics 365 helps sales and marketing teams identify sales opportunities to drive increased revenue. The powerful BI and analytics features of Dynamics 365 enables organizations to create targeted promotional campaigns that are timely and highly relevant to their consumers.
It’s even more pleasing that Dynamics 365 is accessible on mobile devices. This means sales teams who spend most of their time in the field can easily access the CRM data they need to provide the highest level of service per time.
4. Enhanced Customer Service
With the 360-degree view of their customers, your customer service team will improve case management because they’ll be empowered to deliver streamlined solutions all within management approved processes.
Customer service teams have the ability to not only react to issues, but are empowered to proactively identify trends and anticipate opportunities to guide the customer.
Also, Dynamics 365 integrates social engagement capabilities thereby allowing for automatic detection of sentiments and intent based on social posts.
5. Familiar Tools
Many companies already use Microsoft productivity applications such as Microsoft Office throughout their business. Dynamics 365 integrates seamlessly with these applications resulting in higher user adoption and a reduced learning curve.
By leveraging the natural integration points for Dynamics 365 and Office 365, organizations can drive increased productivity and revenue.
6. Scalability
Unlike the conventional ERP and CRM solutions, Microsoft Dynamics 365 is scalable to meet an organizations needs both in features as well as in user-base.
The summarizing statement here is don’t pay for what you don’t need.
7. Flexible Deployment
With the possibility for cloud, on-premise, or as a hybrid deployment of Dynamics 365, your organization is empowered to migrate at its own pace of convenience.
This also helps in clear adaptability judgments.
On-premise installations make sense for some companies, but for others, the capital outlay to acquire new equipment and increase staffing may be unrealistic. A cloud deployment will enable your organization to scale up or down and reduce the total cost of ownership, as updates are made automatically, along with backups and troubleshooting.